Statistics Overview

Mertens Hoffman Management Consultants conducted an inbound tourist survey on behalf of the Israel Ministry of Tourism for the year 2019. Accordingly, it is representative of key tourist trends prior to the impact of Corona Virus on the industry.  

Characteristics of the Tourists

Size of the traveling of group
The average size of a traveling group of tourists who arrived Israel in 2019 was 2.0 persons. 39.8% of the tourists arrived solo (by themselves), 40.6% as part of a couple, and 19.6% as a traveling group of 3 persons and above.
Religious affiliation of the tourist
25.6% were Jewish, 53.9% Christian, 1.4% Muslim, 2.6% belonged to other religious, and 16.6% had no religious affiliation.
Age
24.8% of the tourists were 55 or older, 33.3% were between 35 and 54 years of age, 21.3% were between 25 and 34 years of age, and 20.6% of the tourists were 24 years old or younger.

Characteristics of the visit

Trip organization
25.4% were part of a group/organized tour, 74.6% foreign individual tourists (FITs i.e. no prior reservations). First/return visit in Israel 56.1% first time visitors, while 43.9% had already visited Israel.
Purpose of visit
18.8% of the tourists arrived for religious purposes (pilgrimage), 25.2% came for touring and sightseeing, 29.4% for visiting friends and relatives, 14.2% for leisure and pleasure, 8.3% for business, and 4.1% “other” purposes.
Type of accommodation
51% of the tourists stayed in hotels or holiday resorts, 26.8% stayed with friend and relatives, 5.0% stayed in hostels, 13.6% in short term rentals, 1.3% stayed in Christian hospices, and the remaining 1.7% reported other types of accommodation.
Length of Stay
The average length of stay for all tourists was 10.2 nights. The average for tourists staying in Israel up to 30 days – 8.1 nights.

Regions visited

Methodology
The following was selected due to including disputed regions, according to many international entities.
Jerusalem
2018: 77.5%2019: 80.3%
The Dead Sea
2018: 48.0% 2019: 52.3%
The Palestinian Authority
2019: 26.2%
Golan Heights
2018: 15.5% 2019: 16.0%
Judea and Samaria
2019: 10%

Main platform for purchasing services

31.9% of the tourists purchase directly from the service provider (Airline, hotel website), 39.9% from internet platform (Airbnb, booking.com, Expedia, Skyscanner) and 46.3% used other sources of platform.

Average time of booking the trip in advance

On average, tourists booked their reservations (for a flight ticket, hotel, car, etc.) 2.8 months before the trip. 37.0% of the tourists made their reservations up to one month before the trip. 36.5% made reservations 2-3 months in advance, 18.4% made reservations up to 6 months before the trip, and 8.0% made a reservation over 6 months prior to the trip.

Numbers of outbound trips over last two years

The tourists who visited Israel indicated the number of times they had visited outside of their country in the last two years. 45.7% of tourists did not travel outside their country at all, 23.4% traveled once, 13.1% traveled twice, 6.6% traveled 3 times and 11.3% traveled more than 4 times.

Satisfaction with the visit to Israel

Tourists were asked to rate their satisfaction with 2 aspects of their visit to Israel on a scale of 1 to 5 (1 indicating a low level of satisfaction and 5 indicating a high level of satisfaction). 94.4% of the tourists rated their visit as generally “very good” or “excellent”. The average level of tourist satisfaction was 4.5. Tourist satisfaction level with the overall value for money is relatively low, the average level of tourist satisfaction was 3.5.

The target market is predominantly religious visitors. Preliminary research shows that

Mertens Hoffman Management Consultants conducted an inbound tourist survey on behalf of the Israel Ministry of Tourism for the year 2019. Accordingly, it is representative of key tourist trends prior to the impact of Corona Virus on the industry.